Recruitment and business services
Prism 7 Resourcing UAE
The same platform, a different market and a different pitch.
Client
The business
The Gulf arm of the same recruitment group, working out of Dubai and placing candidates across the UAE. The sectors overlap with the UK operation in places and diverge in others.
Brief
What it needed to do
The UK site and the Gulf site look like siblings and behave differently. In the UAE the first conversation is more often an employer describing a requirement than a candidate applying to a posting, so a vacancy list is not the front door. Reusing the UK site with the phone number changed would have put the wrong thing first.
Delivered
What was built
Same platform and same component set, restructured around enquiry rather than listings. The employer route leads; the candidate route is present but secondary. Content is written for the Gulf market rather than translated across from the UK one.
Prism 7 Resourcing UAE website
Detail
What matters in the build.
- Enquiry first
- The primary path is an employer describing a role, not a candidate scrolling vacancies. That decision changes the entire page order.
- Separate content
- Written for the market it serves. Nothing is shared with the UK site except the platform underneath it.
- Recognisably related
- Same components, same structural language, its own identity — so it reads as part of the group without reading as a copy.
Across the site
Desktop, inner pages and mobile.
Keep looking