← All work
Property and trades
Brown & Ferguson
A boutique Dubai brokerage, presented as a curated list.
Web designWordPress buildProperty listingsSignup form
Visit brownandferguson.comDubai, UAE
Client
The business
Brown & Ferguson is a boutique real estate brokerage in Dubai. It covers residential and commercial sales, leasing and property management.
Brief
What it needed to do
Most brokerage sites are a search box over a large feed. This one is positioned on a small, curated list, so the properties had to be presented individually rather than as database rows.
Delivered
What was built
Individual property pages with pricing shown in both AED and USD, team and press sections, and a signup for off-market inventory. No search-first layout, because the inventory is not large enough to need one.
Brown & Ferguson website
brownandferguson.com
Detail
What matters in the build.
- Curated, not indexed
- Listings are presented one at a time. The layout follows the positioning.
- Two currencies
- AED and USD shown together for an international buyer.
- Off-market signup
- An email list for inventory that is not published — the main conversion on the site.
- Press section
- Coverage is collected on the site rather than linked out.
Across the site
Desktop, inner pages and mobile.
Keep looking