Property and trades
Drovers Lifts
Stairlifts and home lifts — installation, service and repair.
Client
The business
Drovers Lifts installs, services and repairs stairlifts, through-floor home lifts and wheelchair access lifts across the South West. It also sells reconditioned units and keeps a showroom in Cullompton, Devon.
Brief
What it needed to do
The person choosing is often a family member rather than the user, and the decision is a careful one. Servicing and repair matter as much as the sale, because a lift that fails is not an inconvenience.
Delivered
What was built
Product pages for stairlifts, home lifts and access lifts. Separate pages for servicing, repair and reconditioned units rather than a footnote on the sales pages. A freephone number carried throughout, and showroom visits by appointment.
Drovers Lifts website
Detail
What matters in the build.
- Service and repair
- Given equal weight to installation. It is a large part of the business.
- Reconditioned units
- A lower-cost route is offered openly rather than kept back for the phone call.
- Readability
- Type and contrast set for an older audience and for the relatives reading on their behalf.
- Freephone
- One number, present on every page.
Across the site
Desktop, inner pages and mobile.
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